Yachting events, such as the annual Superyacht Cup currently under way on the Spanish Island of Mallorca can boost the property market and increase rental possibilities, it is claimed.
As the longest running superyacht regatta in Europe, now in its 16th year, the Superyacht Cup has drawn in hundreds of sailing superyachts to the occasion since it began back in 1996, gathering the world’s largest and most impressive privately owned superyachts to the Bay of Palma every year to participate in the 4 day invitation only event. The event is designed to showcase the Balearic Islands as one of the best superyacht bases in the world, chosen for its central location and reliable wind conditions as well as tourist attractions by combining spectacular boating vessels and competitive sailing with a relaxed and glamorous atmosphere ashore.
‘Every year this prestigious event not only sees many boating enthusiasts preparing to set sail from the dazzling Mallorcan shore but an abundance of intrigued visitors flocking to the island to witness the action,’ said Marc Pritchard, sales and marketing manager of Taylor Wimpey de España who also lives on the island.
‘Indeed, international events of such magnitude continue to aid Mallorca’s reputation as the place to be and while many sailing devotees are attracted to such events, many more stay for Mallorca’s sun soaked climate, striking blue flag beaches and high class restaurants,’ he added.
With this in mind, the natural beauty and popular social program of the island means that the demand for accommodation increases, with rental property close to marinas becoming highly desirable.
‘There are many benefits to be had from owning a home in Mallorca as it can offer a great rental income for owners throughout the year. The Balearic Island offers a wonderful quality of life and superb properties that are so often desired by tourists and potential home owners. And, although recognised in part, as a hub for the rich and famous, Mallorca has plenty to offer in terms of affordable property with something for everyone,’ Pritchard pointed out.
Meanwhile the recently launched Palma 365 campaign designed to encourage winter as well as summertime tourism to the Balearic Island will be further aiding potential Mallorcan property investor confidence this year.
Palma 365 will aim to develop new ideas and offers to attract winter visitors highlighting Mallorca’s mild winters and limited rainfall and promoting the year round nautical and golfing activity on the Island.