Luis M. Ayala was born in Puerto Rico, and since birth his father introduced him to boating. His father owned a boat parts and service store in the 1980s, where Luis learned to take his first steps. At age 10, with a lot of interest in boats and always wanting to captain the boat, Luis took the captain's role on his father's 38’ convertible.
Growing up in a boating family, Luis has always looked for something to give him adrenaline, and from his teenage years, he cruised with his family’s boat in the Caribbean looking for places to water ski or go fishing.
In 1997 while studying business administration, Luis began a part-time job at Industrial & Marine Service, Inc. working in several areas of the business. After working in the first ever boat show in Puerto Rico, Luis sold his first boat, a Sea Ray 34, and rapidly discovered his passion for yacht sales.
After graduating with a degree in business administration, Luis worked full time for the Industrial & Marine sales team and several years later was promoted to Sales Manager. Industrial & Marine is a boat dealer and brokerage firm established in 1975 representing the prestigious brands Sea Ray, Lazzara, Hydra-Sports, Meridian, Scout Boats and Sea Vee Boats in Puerto Rico and the Caribbean.
All these years in the yachting business gave Luis vast experience and strong relationships in all aspects of the industry working directly with banks, manufacturers, brokers and a exclusive clientele.
Luis has dedicated his career in yacht sales to building a solid reputation making sure all his clients are 100% satisfied before and after the sale. The relationship and trust he builds with his clients has helped him sell more than 700 boats during his career, a priceless asset when talking yacht sales.
In addition to his yachting industry experience, in 2010, Luis became a Licensed Insurance Broker; this knowledge has given him an edge when properly guiding clients during the yacht buying process.
Luis joined the Denison Yachts Sales team in August 2014 via a strategic partnership of Industrial & Marine and the Denison Yachts Puerto Rico office.