Luis M. Ayala was born in Puerto Rico and since birth his father introduced him to boating. While his father owned a boat parts and service store in the 1980’s, Luis learned first steps in said store. At age 10, with a lot of interest in boats Luis took the captain roll on his fathers 38’ Convertible always wanting to captain the boat.
In 1997 while studying Business Administration Luis began a part time job at Industrial & Marine Service, Inc. working in several areas of the business. After working in the first ever boat show in Puerto Rico, Luis sold his first boat, a Sea Ray 34 and rapidly discovered his passion for yacht sales.
After graduating with a degree of Business Administration, Luis worked full time the Industrial & Marine sales team and several years later was promoted to Sales Manager. Industrial & Marine is a boat dealer and brokerage firm established in 1975 representing the most prestigius brands, Sea Ray, Lazzara, Hydra-Sports, Meridian, Scout Boats and Sea Vee Boats in Puerto Rico and the Caribbean. All these years in the yachting business gave Luis vast experience and strong relationships in all aspects of the industry working directly with banks, manufacturers, brokers and a exclusive clientele.
By growing up in a boating family, Luis has always looked for something to give him adrenaline, from his teenage years, he cruisied with his family’s boat in the Caribbean looking for a place to waterski or go fishing.
Luis has dedicated his career in yacht sales to build a solid reputation making sure all his client’s are 100% satisfied during the pre and after sale process. The relationship and trust he builds with his client’s has given him the experience of selling more than 700 boats during his career, a priceless asset when talking yacht sales.
Aside from his yachting industry experience in 2010, Luis became a Licensed Insurance Broker; this knowledge has given him an edge when properly guiding client’s during the yacht buying process.
Luis joined the Denison Yachts Sales team in August 2014 via a strategic partnership of Industrial & Marine and Denison Yachts Puerto Rico office.