Heineken Launches Campaign to Restore Miami Marine Stadium

Heineken has announced it is partnering with the city of Miami and the National Trust to help restore the world-famous Miami Marine Stadium Park and Basin in Miami.

Once serving as an iconic hub for major concerts and other prominent arts and cultural events, the Miami Marine Stadium has gone dormant for years. Heineken, the National Trust and other partners will run a crowdfunding campaign on Indiegogo to generate support for this important project.

Heineken is investing marketing resources to promote the campaign and matching up to the first $20,000 that is contributed within the first two weeks.  Heineken’s #SaveYourSeat program will award select donors with actual seats that are being removed from the stadium to make way for renovation.

Miami Marine Stadium is home to the National Marine Manufacturers Association’s Miami International Boat Show.

A massive concrete structure featuring more than 6,500 seats, Miami Marine Stadium was constructed in 1963 and is considered a monumental achievement in civic architecture and modern construction. Uniquely situated on the edge of Biscayne Bay, it hosted events ranging from high-speed boat races, to concerts featuring the biggest names in music.

But since 1992, when Hurricane Andrew greatly affected Miami, the stadium has been abandoned, save for the graffiti artists who have transformed it into their canvas.

In addition to creating the Indiegogo campaign and providing $20,000 in matching funds, Heineken is planning on-the-water events, retail activations and a concert that will help raise awareness of the Miami Marine Stadium project.

For more information, contact Denison Yacht Sales.

Sales@denisonyachtsales.com 

+1 786.482.5000