Charter Management
Our mission is to promote your yacht on the charter market through channels including, but not limited to, retail charter brokers, their clients, MLS charter platforms, digital marketing, boat shows, and events. We are dedicated to building relationships based on mutual trust with our clients, maintaining the highest ethical values, and providing exceptional service. Our in-depth market knowledge enables us to achieve results at the forefront of the charter industry.
WHY DENISON?
The Denison Charter Management Advantage
Multichannel Marketing
Your yacht is promoted through a comprehensive multichannel strategy: SEO-optimized landing pages, professional photo and video with drone footage, email campaigns to 250,000+ yachting enthusiasts, social media promotion, and a commanding presence at the Monaco Yacht Show, the Fort Lauderdale and Palm Beach International Boat Shows, and the Antigua and MYBA Charter Shows. We cover the Mediterranean, Caribbean, and emerging destinations worldwide.
Dedicated Management
A dedicated charter manager makes your yacht stand out globally, leveraging top-tier marketing, advising on preparations, and negotiating charters on your behalf. We are selective about the yachts in our fleet, ensuring personalized attention and that every qualified inquiry is handled with care.
Expert Guidance
We provide insights on the best equipment, trending destinations, and strategies to attract charter guests while keeping your yacht in good hands. From provisioning recommendations to itinerary planning, our team and your crew work together to ensure your yacht delivers an exceptional guest experience every time.
Maximized Results
Through continuous monitoring of charter rates and market trends, we deliver intelligent, data driven advice to keep you competitive. We optimize bookings to generate revenue without compromising your enjoyment. Ultimately, we build a strong charter record that boosts your yacht’s resale value.
YACHT CHARTER MANAGEMENT TEAM
A team built on decades of experience in charter management
Denison Yachting’s charter management team offers a personal approach and individualized commitment to your charter business. We are proud to offer an exceptional charter service, a tailored support, insightful expertise and efficient management, all delivered with a professional yet personal touch.
Steps to Charter Your Yacht
Evaluate Your Charter Potential
Your charter manager begins with a detailed market review of comparable yachts to recommend competitive charter rates based on your yacht’s size, age, builder, layout, crew count, water toy package, and operating region. Chartering helps offset ownership costs while enhancing your yacht’s market value through a strong charter reputation.
Prepare and Position Your Yacht
We work closely with you and your captain to develop a tailored marketing campaign, prepare sample itineraries, and ensure your yacht meets all requirements, including commercial registration, comprehensive charter insurance, and flag state compliance. Denison monitors evolving maritime regulations worldwide and will connect you with appropriate legal and fiscal advisors.
Market & Book Charters
Our team quickly responds to charter inquiries, negotiates rates per your instructions, and promotes your yacht to charter brokers worldwide through targeted outreach, MLS platforms, email campaigns, and major international charter shows. We provide sample itineraries and marketing tools to help retail brokers close bookings faster.
Manage Contracts & Funds
Denison handles every detail from contract preparation through completion, including approving terms, communicating confirmations, and obtaining signed agreements. As stakeholder for all charter funds, we collect the charter fee and APA (Advance Provisioning Allowance), hold funds in escrow, handle VAT collection where applicable, and wire your net proceeds per the terms of each charter agreement. You receive regular income reports throughout the charter.
Our Luxury Charter Fleet
Browse our curated selection of charter yachts, each managed by the Denison team and ready for your next unforgettable experience.
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Frequently Asked Questions
What commission does Denison charge for charter management?
Denison charges a total commission of 20% of the gross charter fee, in line with industry standard practice. Of that 20%, 15% goes to the retail charter broker who sources the client, and 5% is the charter management fee retained by Denison. For charters arranged directly by Denison Yachting in-house, the total commission is reduced to 15%.
How much money can I make chartering my yacht?
Charter income varies based on your yacht’s size, age, builder, interior layout, crew count, water toy package, and operating region. Denison conducts a detailed market review of comparable yachts before recommending charter rates. As a general benchmark, a 160-foot superyacht chartering for eight weeks per year can generate over $1 million in net annual income for the owner.
Can I still use my yacht if it’s in a charter management program?
Yes. Owner use is factored into the charter calendar planning from the start. One of the key benefits of chartering is that your yacht stays in top condition year-round, which means it's always ready for you to step on board. Denison works with owners and captains to balance owner availability with charter bookings.
Does my yacht need to be commercially registered to charter?
Yes. All yachts available for charter must be commercially registered and comply with the regulations of their flag state. Comprehensive charter insurance is also required, and owning companies are typically required to register for VAT in charter destinations. Denison monitors evolving maritime regulations worldwide and will assist or connect you with the right legal and fiscal advisors.
Ready to Charter Your Yacht?
Find out how much your yacht could earn on the charter market. Our charter management team will provide a complimentary fleet assessment.