Bob Denison / President

PRESIDENT & FOUNDER


HOME
TOWN
Fort Lauderdale, FL
FIRST
BOAT
Boston Whaler
FIRST
JOB
Bat Boy, Florida Marlins
FAVORITE BOAT MUSIC
Weezer
FAVORITE BOAT SHOW
Palm Beach

ABOUT BOB

President and Founder Bob Denison literally grew up in the yachting industry in Fort Lauderdale, FL. Bob's grandfather, Frank Denison, and father, Kit Denison founded Broward Marine, and Denison Marine, respectively. Thanks to this great heritage, Bob has experienced nearly every level of the yachting experience, from working as a laborer at the yard to spending a weekend on a megayacht.

After graduating from the University of Miami with a degree in Business Management, Bob began working with two visionary entrepreneurs in the e-commerce and aerospace fields. These early work experiences helped shape Bob's knowledge of internet marketing and creative management strategies.

In 2002 Bob assumed all management roles of his father's brokerage company, Denison Yacht Sales. Since that time Bob has assisted in the steady growth of the company to dozens of offices in the U.S. and Caribbean and new boat representation, with the support of Denison's licensed and bonded yacht brokers.

Bob's approach to a successful yacht brokerage firm is simple: Focus on supporting the yacht brokers on your team, rather than competing with them. In 2005, Bob stopped wearing the hat of yacht salesman and decided to focus on marketing and management tasks. 

The fruit of this philosophy is represented by the excellent and diverse group of yacht brokers currently serving clients at Denison. From ex-captains to industry veterans to yacht brokers that used to run their own firms, Denison is well-represented by a solid mix of dedicated brokers.

However, Bob’s top priority is always to recruit brokers with not only a stellar yachting background but who embody the integrity we hold so dear. These brokers are primarily focused on meeting our clients' needs and desires with sincere attention and integrity. Honesty in a broker is a priceless commodity, and that's what Denison offers.


Delta Airlines Interview (06/2011)
South Florida Business Journal Executive Profile (09/2016)
Yachts International Interview (07/2016)
Soundings Trade Only Profile (08/2016)
Superyachts.com Interview (11/2016)
South Florida Business & Wealth Feature (10/2016)
Yachting Industry 2017 Outlook (12/2016)


Career Highlights/Experience:

  • FYBA, Board Member (2012-Present)
  • Yachting MLS Committee Chair (FYBA)
  • Denison Yacht Sales, Inc., President
  • Business Management, University of Miami 1999
  • MD Healthcare, Vice President of Marketing
  • Aerospace Service, Director of Sales
  • YPO Florida  (Young Presidents Organization)
  • Member: Florida Yacht Brokers Association (FYBA), Marine Industries Association of South Florida (MIASF).
  • Brew Urban Cafe (Fort Lauderdale), Past Owner
  • Anchor Member Marine Industries Association of South Florida (MIASF)
 


BOB'S YACHT MARKETING PROFILE