President and Founder Bob Denison literally grew up in the yachting industry. Bob’s grandfather, Frank Denison, and father, Kit Denison founded Broward Marine, and Denison Marine, respectively. Thanks to this great heritage, Bob has experienced nearly every level of the yachting experience, from working as a laborer at the yard, to spending a weekend on a megayacht.
After graduating from the University of Miami with a degree in Business Management, Bob began working with two visionary entrepreneurs in the e-commerce and aerospace fields. These early work experiences helped shape Bob’s knowledge of internet marketing and creative management strategies.
In 2002 Bob assumed all management roles of his father’s brokerage company, Denison Yacht Sales. Since that time Bob has assisted in the steady growth of the company to multiple offices in Florida and California, new boat representation, with the support of Denison’s 25 licensed and bonded yacht brokers.
Denison’s approach to a successful yacht brokerage firm is simple: Focus on supporting the yacht brokers on your team, rather than competing with them. In 2005, Bob stopped wearing the hat of yacht salesman, and decided to focus on marketing and management tasks for the firm. Bob spends the majority of his time and energy getting the phone to ring for the team of yacht brokers that work at Denison.
The fruit of this philosophy is represented by the excellent and diverse group of yacht brokers currently serving clients at Denison. From ex-captains, to industry veterans, to yacht brokers that used to run their own firms, Denison Yacht Sales is well-represented by a solid mix of dedicated brokers.
Over the last 7-8 years Denison has enjoyed consistent growth as marked by the following sales data:
Total Length of Yachts Sold By Year:
2005: 1,536′ (207% increase from previous year)
2006: 1,580′ (3% increase from previous year)
2007: 2,319′ (47% increase from previous year)
2008: 2,134′ (8% decrease from previous year)
2009: 2,509′ (18% increase from previous year)
2010: 6,537′ (261% increase from previous year)
Denison Yachts Sales Florida exclusively represents: Monte Carlo Yachts, Beneteau Swift Trawlers, Beneteau Gran Turisomo, Selene Ocean Trawlers, Tecnomar Yachts, Dufour Sailing Yachts, Austin Parker Yachts, Cat Cay Yachts, and Pirelli Yacht Tenders.
Denison Yacht Sales California exclusively represents: Dufour Sailing Yachts, and Pirelli Yacht Tenders.
Location: Denison Yacht Sales Florida
Office Phone Number: 954.763.3971
Last Boat Owned: Contender Center Console