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Bob Denison / President

PRESIDENT & FOUNDER


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ABOUT BOB

President and Founder Bob Denison literally grew up in the yachting industry in Fort Lauderdale, FL. Bob's grandfather, Frank Denison, and father, Kit Denison founded Broward Marine, and Denison Marine, respectively. Thanks to this great heritage, Bob has experienced nearly every level of the yachting experience, from working as a laborer at the yard, to spending a weekend on a megayacht.

After graduating from the University of Miami with a degree in Business Management, Bob began working with two visionary entrepreneurs in the e-commerce and aerospace fields. These early work experiences helped shape Bob's knowledge of internet marketing and creative management strategies.

In 2002 Bob assumed all management roles of his father's brokerage company, Denison Yacht Sales. Since that time Bob has assisted in the steady growth of the company to multiple offices in Florida, new boat representation, with the support of Denison's licensed and bonded yacht brokers.

Denison's approach to a successful yacht brokerage firm is simple: Focus on supporting the yacht brokers on your team, rather than competing with them. In 2005, Bob stopped wearing the hat of yacht salesman, and decided to focus on marketing and management tasks for the firm. Bob spends the majority of his time and energy getting the phone to ring for the team of yacht brokers that work at Denison.

The fruit of this philosophy is represented by the excellent and diverse group of yacht brokers currently serving clients at Denison. From ex-captains, to industry veterans, to yacht brokers that used to run their own firms, Denison Yacht Sales is well-represented by a solid mix of dedicated brokers.

Over the last 11 years Denison has enjoyed consistent growth as marked by the following sales data:

Total Length of Yachts Sold By Year:

  • 2005: 1,536' (207% increase from previous year)
  • 2006: 1,580' (3% increase from previous year)
  • 2007: 2,319' (47% increase from previous year)
  • 2008: 2,134' (8% decrease from previous year)
  • 2009: 2,509' (18% increase from previous year)
  • 2010: 6,537' (261% increase from previous year)
  • 2011: 8,747'(34% increase from previous year)
  • 2012: 10,798' (23% increase from previous year)
  • 2013: 16,323' (51% increase from previous year)
  • 2014: 22,706' (39% increase from previous year)
  • 2015: 28,418' (21% increase from previous year)

 

Denison Yachts Sales Florida exclusively represents: Hatteras Yachts, Monte Carlo, Carver Yachts, Marquis Yachts, Couach Yachts, Beneteau Swift Trawlers, Beneteau Gran Turisomo, Beneteau Sailboats, Dufour Sailing Yachts, Fountaine Pajot Sailing Catamarans and Privilege Catamarans.


Delta Airlines Interview
Delta Sky Magazine September.PDF


Career Highlights / Experience:

  • FYBA, Board Member (2012-Present)
  • Yachting MLS Committee Chair (FYBA)
  • Denison Yacht Sales, Inc., President
  • Business Management, University of Miami 1999
  • MD Healthcare, Vice President of Marketing
  • Aerospace Service, Director of Sales
  • YPO Florida  (Young Presidents Organization)
  • Member: Florida Yacht Brokers Association (FYBA), Marine Industries Association of South Florida (MIASF).
  • Brew Urban Cafe (Fort Lauderdale), Past Owner
  • Anchor Member Marine Industries Association of South Florida (MIASF)
 


BOB'S YACHT MARKETING PROFILE