Denison Yacht Sales is serious about yacht brokerage.
Denison believes they are uniquely positioned in the yachting community, with an unrivaled family history and an international focus few brokerage houses can match.
Working with the right yacht broker gives you the ability to have an industry insider fighting for your best interests. Having peace of mind at the closing table, being protected throughout the delicate steps of the yacht-buying process, and having access to all the right yachting professionals and vendors is only the beginning.
Choosing the right yacht representative does make a difference. Here are 12 reasons why many yachtsmen believe Denison Yacht Sales is the yacht broker of choice:
If you’re planning on purchasing a yacht, your licensed Denison Yacht broker pledges to take the time to help you find the right boat. Your yacht broker can explain the entire process from making an offer, to sea trial and haul-out / survey.
Vessel transactions are large financial investments. An experienced, licensed, and bonded Denison broker can help you avoid potential pitfalls while securing the best possible terms for your yacht’s sale.
Many of Denison’s yacht brokers have walked in your shoes. As people that have purchased a boat or yacht themselves, they understand what’s important to you, before, during and after the closing of your boat. From assisting you with documentation and financing to guiding you through marine insurance, and maintenance, your Denison Yacht Sales broker is available to answer any question you have. We’ve been there.
Denison Yacht Sales is ready to aggressively market your yacht on all major marketing fronts, including web and email marketing, print advertising, boat show participation, and direct mail promotions.
Your Denison broker will provide your yacht with international exposure to the yachting community at large. Your yacht broker also promises to give you:
Making your boat stand apart from the competition is critical. Your Denison broker can recommend tips to significantly enhance the sellability of your vessel. Many suggestions are inexpensive and can make a significant difference in the impression your yacht makes on potential buyers.
Your Denison broker is also available to assist you in evaluating offers, coordinate sea trial and survey, and make sense of the closing process. When it’s time to close, Denison will guide you through the final pieces of the puzzle. Between the initial sales agreement and closing (or settlement), questions may arise. For example, if unexpected repairs are required to obtain financing or a cloud in the title is discovered, the required paperwork alone can overwhelm both parties. Your yacht broker is the best person to objectively help you resolve these issues and move the transaction to completion.
The Denison family has been trusted in the yachting community since 1948 when Frank Denison founded Broward Marine, in Fort Lauderdale, Florida. Since then the Denison family has manufactured and sold more yachts over 70 feet than any family in the industry.
Decades of experience provide a long-term perspective of the industry, numerous industry contacts, a deep clientele roster, and a passion for yachts.
Denison Yacht Sales has invested heavily into relationships with foreign yacht buyers, sellers, and international yacht brokers.
Whether it’s traveling to international boat shows, such as Dubai and Moscow, or providing international shipping and documentation services for domestic buyers, Denison is serious about selling boats overseas.
Denison brokers have provided import and export services to dozens of international clients. Utilizing a Denison professional gives you peace of mind the next time you decide to buy or sell your yacht overseas. Denison can help you with a wide range of international services, from shipping and electrical conversions, to yacht financing and crew placement.
Denison is committed to aggressively marketing on all major marketing fronts: Print Advertising, Direct Mail, Internet Marketing, Email Marketing, Boat Shows, and Public Relations.
Denison yacht brokers don’t have a reputation for sitting around and waiting for the phone to ring. We are committed to getting our yacht listings the right exposure. With a focus on smart web marketing, and a personal presence at major boat shows, we are willing to go the extra mile to get your yacht noticed.
Print Advertising: While Internet and email marketing have become the greatest source for boat buyers, print advertising continues to be an important factor. Thousands of boat buyers still browse the back section of yachting magazines, exploring the Brokerage Section.
Denison Yacht Sales has successfully promoted thousands of their central listings in several major industry publications, including, Yachting Magazine, Show Boats, Yachts International (U.S. & Middle East), Boat International (U.S. & Russia), DuPont Registry, Sea Magazine, California Yachts, Southern Boating, Boat Trader, Yacht Trader, MotorBoating, and Sail Magazine, Great Lakes Scuttlebutt, Northwest Yachting Magazine, The Log, Florida Mariner, Power & Motoryacht, Invictus.
Denison regularly uses direct mail pieces to promote their inventory of listings. Each month, Denison sends thousands of letters, postcards, and magazines in an effort to consistently stay in touch with our customer base.
Contacting potential clients through the mail is one of the most effective way to promote listings. Denison has received inquiries from buyers months after a promotional piece was mailed. Direct mail has the potential to remain on coffee tables in living rooms and main salons for a long time. When a buyer decides to make his next boat purchase, Denison Yacht Sales wants their listings close by.
Denison Yacht Sales captures thousands of boat buyers through aggressive marketing tactics on over 20 MLS services and web sites. It’s never been more important to strategically advertise listings on the Internet.
Implementing a smart web strategy requires experience and a proven game plan. Simply placing a listing on a few major web sites and waiting for the phone to ring is not a sufficient way to market your yacht.
Promoting listings on international web sites, enhancing listings on the major MLS services, building a content-rich web site, creating an aggressive Google Adword campaign, and executing a consistent search engine optimization plan are a few of the components of Denison’s proven internet strategy.
Email Marketing: Denison also utilizes its email list of 25,000 yachting enthusiasts. Denison promotes central listings through a monthly newsletters and weekly broadcasts to the yacht brokerage community.
Newsletters contain relevant yachting news stories, industry articles, boating tips, and a boat show calendar. The only secret to getting boaters to open a newsletter is to provide content worth reading.
Since 2005, Denison has successfully delivered 2.15 million email yachting e-newsletters, and industry broadcasts.
Boat Shows offer a unique opportunity for yachts to get exposure to thousands of Buyers in a single weekend. True international boat shows, such as Fort Lauderdale, draw hundreds of thousands of serious buyers from all over the world. Denison features yachts in several significant boat shows.
Since 2005, Denison has exhibited at the following boat shows: Ft. Lauderdale, Miami, Palm Beach, TrawlerFest, San Diego, Marina del Rey, Oxnard, Long Beach, Newport Beach (CA), Michigan City, Tampa, Sarasota St. Petersburg, Maine, Washington D.C., Newport (R.I.), Boston, Los Angeles, Seattle, Stuart, Naples (FL), Dubai and Moscow.
With physical offices in Florida and Michigan, Denison is positioned to represent yachting clients personally, on both coasts of the U.S.
Both offices are located in working marinas, which allow our clients to enjoy waterfront visibility, a trusted location for service, weekend haul-outs, and special discounts on many repair items.
Call 954.763.3971 (Fort Lauderdale, Florida) to speak to a yacht broker about discounted dockage rates all year for preferred clients.
Since 2004, Denison’s sales figures have more than tripled. This momentum of growth —even in challenging economic times— marks Denison as a unique, and consistently performing yacht brokerage firm.
Denison believes success is making clients happy. This is accomplished by consistently doing simple things: working hard, doing what is promised, and being honest. As in an industry growth is a result of a happy clientele referring friends, and coming back for more.
Our consistent sales growth is fruit of our effort to work hard for every one of our clients. Every yacht broker at both offices in Florida and Michigan has a sincere desire to make the buying and selling process stress-free for you.
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In view of our recent purchase of the 115′ Superyacht Texas Star II, it is our great honour to present this letter of recommendations in favour of Mr. David Johnson and his company – Denison Yacht Sales, Fort Lauderdale. In early August 2012 undersigned met Mr. Johnson where he facilitated our request to recommend to us a wide range of 100 foot and above super yachts. As a Captain for the buyer on his previously owned super yachts, my objective was to view, inspect and recommend super yachts to the buyer that were suitable for his needs in the pac… [read more]
- Captain Jon Olafsson