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Bertram Yachts Announces New Sales & Service Organization

June 28, 2012 2:31 am

As part of the ongoing initiatives to develop and strengthen the Bertram Yachts organization, the company has appointed Don Smith in the capacity of V.P. of Sales with oversight of domestic and international markets.

Don has over 27 years of experience in the yachting industry and was most recently Vice President of Sales at Cabo Yachts, where he has spent the last four years. Prior to that, Don held Senior Management positions at Marine Max and Galati Yacht Sales managing select retail sales operations on the West Coast of Florida.

Don Smith was referred to the Bertram organization by Don Jones, who will now focus on the international markets as Director of International Sales. Don Jones, who has a wealth of experience including 10 years at Bertram and 30 years in the marine industry, will work directly with Don Smith. Both Don Smith and Don Jones will be based out of the Bertram Yacht Sales Center in Fort Lauderdale, Florida.

Seth Flippen has been appointed to the position of Sales Support Manager at Bertram Yacht and will relocate to the new Bertram plant in Merritt Island, Florida. Seth will work closely with the V.P. of Sales and Director of International Sales as the key liaison with the factory and production operations.

Geney Menendez has been promoted to lead the After Sales Service, Customer Care and Warranty programs at Bertram Yacht for both the domestic and international markets. Geney has been with Bertram since 2002 and has considerable experience with the Bertram brand. In addition to directly managing the Bertram service program, Geney will have direct responsibility for developing and managing a network of service partners in both North America and the international markets.

“We are confident that this new organization will considerably strengthen the Bertram Sales and Service program for our Bertram clients,” Bertram President, Alton Herndon said in the organization announcement.

Bertram is a brand of Ferretti Group, a world leader in the design, construction and sale of motor yachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Ferretti Custom Line. The Ferretti Group, founded in 1968, is led by Chairman and Founder Norberto Ferretti and by CEO Giancarlo Galeone, and has always been at the very heights of the pleasure boating market due to constant product and process innovation, continuous research and development and cutting-edge technological solutions. The Group is present in the United States through its subsidiary Ferretti Group America, which manages a network of Sales Centers specializing in the distribution and sales of the Group’s brands throughout the North American market, and in Asia, through a representative and promotion office in Shanghai. Overall the Group is represented by an exclusive network of around 60 carefully selected dealers globally with a presence in over 80 countries, thereby ensuring valued clients receive the very best customer service and support in marinas all over the world. The Group has always been at the top of the yachting industry, due to constant product and process innovation and continuous research in innovative technology solutions. The Group’s comprehensive portfolio of yachts include flybridges, runabouts, open yachts, coupe yachts, lobster boats, fisherman yachts, maxi yachts and mega-yachts that are designed by highly specialized technicians and engineers at the Advanced Yacht Technology (AYT) research and design center in close collaboration with the skilful team of architects and designers at Centro Stile Ferrettigroup. The teams are constantly developing their internal expertise while working together with internationally renowned yacht designers and naval architects. As a result, Ferretti Group’s yachts have always been characterized by high quality, best-in-class safety features, outstanding performance at sea; together with exclusive designs and timeless elegance, which are unparalleled in the yachting sector worldwide.

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