Yachting News & Events

Denison Becomes First Brokerage Firm to Reach 250k Subscribers on Youtube

Marina Nazario | May 7, 2021



As of May 2021, Denison reached a significant milestone by becoming the first yacht brokerage company to gain 250,000 YouTube subscribers — nearly 164,000 more subscribers than their next closest competitor.

Denison’s Youtube channel is a platform for buyers & sellers to explore thousands of yacht listings from anywhere in the world. Videos include walkthrough tours, yacht charters, yacht tests, and new build reviews.

“We recognize how the pandemic changed the way people buy yachts and, over the past year, our team doubled down efforts to increase our presence online,” commented Bob Denison. “All of our videos are professionally shot and edited as we are one of the only firms in yachting that employ multiple, full-time, videographers.”

RYAN VIDEOGRAPHER

Fully 81% of Americans use YouTube, making it the second-largest search engine and the most popular online platform, according to Pew Research Center. This is up from 73% in 2019. One billion hours of YouTube videos are watched daily; studies show that viewers retain 95% of a message when they watch a video, compared to 10% when they read it in a text format.

Yacht Brokerages On Youtube By The Numbers (as of May 2021):

CompanyTotal Subscribers
Denison Yachting251,000
Marine Max87,100
Fraser34,300
Northrop and Johnson4,500
IYC Yachts3,700
Camper & Nicholsons2,400
Burgess1,900

Since the launch of the Denison Yachting YouTube account in 2011, the channel has received a combined 39.6 million views and 2.6 million hours of watch time. 76 Denison videos have had more than 100,000 views, while Denison’s 6 most popular videos have each been seen more than a million times.

Top Videos (Over 1 Million Views)

On average, Denison’s videos are watched for over 4 minutes – which translates to excellent viewer retention. Denison recognizes the value and gravitation toward video and continues to invest in video marketing to be a reliable resource for viewers and clients.

Denison credits its success to its knowledgeable yacht brokers, who provide extensive walkthrough tours along with its exceptional videographers, Ryan Alexander, Sean Wilkes and Alex Howell, who provide unmatched professionalism and dedication.

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