Denison Becomes First Brokerage Firm to Reach 250k Subscribers on Youtube

As of May 2021, Denison reached a significant milestone by becoming the first yacht brokerage company to gain 250,000 YouTube subscribers — nearly 164,000 more subscribers than their next closest competitor.

Denison’s Youtube channel is a platform for buyers & sellers to explore thousands of yacht listings from anywhere in the world. Videos include walkthrough tours, yacht charters, yacht tests, and new build reviews.

“We recognize how the pandemic changed the way people buy yachts and, over the past year, our team doubled down efforts to increase our presence online,” commented Bob Denison. “All of our videos are professionally shot and edited as we are one of the only firms in yachting that employ multiple, full-time, videographers.”

Fully 81% of Americans use YouTube, making it the second-largest search engine and the most popular online platform, according to Pew Research Center. This is up from 73% in 2019. One billion hours of YouTube videos are watched daily; studies show that viewers retain 95% of a message when they watch a video, compared to 10% when they read it in a text format.

Yacht Brokerages On Youtube By The Numbers (as of May 2021):

Since the launch of the Denison Yachting YouTube account in 2011, the channel has received a combined 39.6 million views and 2.6 million hours of watch time. 76 Denison videos have had more than 100,000 views, while Denison’s 6 most popular videos have each been seen more than a million times.

Top Videos (Over 1 Million Views)

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Benetti 140 Veloce Superyacht Tour Walkthrough [$13,450,000]

MINE GAMES: 203 Benetti Superyacht [$29,950,000]

Cantiere delle Marche CdM Expedition Yacht [Walkthrough]

80 Sunreef Power Catamaran [$6,850,000]

Vanquish VQ50 Yacht With Juno Prudhomm [$1,095,000]

MIZU: 174 Oceanfast Superyacht Tour

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On average, Denison’s videos are watched for over 4 minutes – which translates to excellent viewer retention. Denison recognizes the value and gravitation toward video and continues to invest in video marketing to be a reliable resource for viewers and clients.

Denison credits its success to its knowledgeable yacht brokers, who provide extensive walkthrough tours along with its exceptional videographers, Ryan Alexander, Sean Wilkes and Alex Howell, who provide unmatched professionalism and dedication.

Explore Our Recent Videos:

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PERFECTION: 49 Garlington 2018

Exploring 52' Viking Sports Coupe in Seattle [MIXER]

STAY SALTY: A 135' Horizon Standout Charter Yacht

Stunning 77 Alen 2023 Yacht [SUNYA]

Touring ENDLESS SUN: 100 Azimut Yacht 1999

Exploring 106 Sanlorenzo 2019 HONEY POT

An Exceptional 125 Heesen 1986 [SEA AXIS]

Italian Flair: 88 Azimut 2019 Yacht Walkthrough

One Of A Kind: 80 Marlow 2015 [INDIGO]

An Upgraded Classic: 121 Benetti 2013 [RETRIEVER]

A Charming Explorer: 78' Van der Valk 2022

Only 1 Made: 66' Hampton Skylounge Yacht

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