Denison Becomes the World's Largest Yachting Firm After Merger with OneWater Yacht Group

The combined company operates 23 offices worldwide, 180 brokers, and 800+ active listings.

Operating with the same leadership but under the Denison Yachting brand, the combined company will have a network of 23 offices across the United States and Europe, delivering an unmatched client experience in the buying, selling, and ownership of luxury yachts worldwide. This merger represents the integration of two leading companies within OneWater Marine, a publicly traded company with 28 subsidiary brands, aligning Denison Yachting and OneWater Yacht Group under one brand.

One Water Yacht Group was formed in 2017 as a roll-up of several yacht brokerage firms, by One Water Marine, including Grande Yachts and Tom George Yacht Sales. OWYG has operated independently from Denison until now. Both firms will now operate under both leadership teams, under the same name and branding, Denison Yachting. This announcement is not to be confused with the acquisition of Denison Yachting by One Water Marine in 2022.

Through the completed deal, Denison Yachting’s new yacht portfolio expands to include Absolute Yachts, HCB, Riviera, Prestige, and Belize Yachts. In addition, the company became the largest Sunseeker dealer worldwide, further strengthening its position as a global leader.

The combined organization will feature more than 800 active yacht listings supported by 180 experienced yacht brokers, offering clients more opportunities than ever before. As a publicly traded company, the group will continue to prioritize transparency, innovation, and client trust. Most importantly, the merger was designed with clients at its core: to deliver a safer, more seamless, and more enjoyable yacht-buying and selling experience. By leveraging industry-leading technology, marketing, and full-service offerings, including new yacht sales, brokerage, charter, management, crew placement, and after-sales service, the combined entity will provide unparalleled value to yacht owners and enthusiasts worldwide.

Bob Denison, President of Denison Yachting, said: “This is an exciting new chapter for Denison Yachting and our clients. By joining with OneWater Yacht Group, we’re bringing together two of the strongest teams in the industry. Our clients will benefit from more boats to choose from, the best marketing and technology, and a full-service approach that makes yacht ownership simpler and more enjoyable.”

Bryan Braley, President of OneWater Yacht Group, added: “Our goal has always been to deliver the very best experience for our customers with our greatest strengths being new yacht sales and service. By combining Denison’s unmatched expertise in brokerage and charter with their industry leading marketing, we are creating the most comprehensive and customer-focused yachting company in the world.”

Denison Yachting will share additional details during the Monaco Yacht Show 2025, September 24–27. The press presentation is scheduled at 12:00 on Thursday, September 25.

About Denison Yachting: Denison has long been a leader in the yachting industry with a rich family history dating back to 1948, and the start of Broward Marine in Fort Lauderdale. Today, the company provides complete yachting services worldwide, including superyacht sales, yacht charter, yacht management, crew placement, and new construction. Denison operates out of over 23 waterfront offices with a team of 180+ licensed and bonded yacht brokers. Decades of experience provide a long-term perspective within the industry and a passion for yachting.