Steven Chapman Jr.

As a Florida native, Steven has spent his life on the water, learning to navigate boats at an early age and developing an undeniable connection to life on the water.

Raised in his family’s business, duPont REGISTRY, Steven built an early foundation in luxury marketing, sales, and technology, gaining firsthand insight into affluent consumers and premium brand operations. After earning a bachelor’s degree in Advertising from the University of Miami, he stepped into a leadership career focused on modernizing and scaling businesses in the luxury sector.

As former President of duPont REGISTRY, Steven led the company’s transformation from a legacy print publication into an international, technology-driven luxury marketplace and full-scale marketing agency. He rebuilt the company’s digital infrastructure, expanded enterprise sales operations, and strengthened partnerships with the world’s top luxury brands, driving meaningful commercial growth and elevating the brand’s market position. The business was ultimately acquired.

Guided by a lifelong passion for the yachting industry, Steven now applies his expertise in business strategy, technology, marketing, and sales to Denison Yachting, where he serves as Vice President of Marketing.