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Charter Management
Our brokers and staff will know every aspect of your yacht and crew. Being selective about the number of yachts in our fleet will ensure personalized service and that every qualified inquiry gets to her.
What We Do
Denison is committed to getting our clients’ yachts attention through various marketing strategies, from a consistent search engine optimization (SEO) plan to MLS marketing and email campaigns.
In addition, our charter team will perform the following duties while promoting your yacht to worldwide charter brokers:
- Work closely with the owner and captain to develop a marketing campaign to maximize exposure and bookings.
- Quickly respond to charter inquiries and negotiate rates according to the owner’s instructions.
- Provide sample itineraries and marketing tools to assist the retail charter broker in making the sale.
- Prepare contract details, approve contract, communicate confirmation of charter and obtain owner signed contract.
- Collect and disburse charter funds according to the contract with Denison Yachting as stakeholder.
Charter Management FAQs
What does a yacht charter management company do?
A yacht charter management company acts as the central agency between the yacht owner, the captain, and retail charter brokers worldwide. Denison Yachting handles every aspect of the charter program, including developing a marketing strategy, responding to inquiries, negotiating charter rates, drafting contracts, collecting and disbursing charter funds, and providing regular income reports.
How much money can I make chartering my yacht?
Charter income varies based on the yacht’s size, age, builder, interior layout, crew count, water toy package, and operating region. Denison conducts a detailed market review of comparable yachts before recommending charter rates. As a general benchmark, a 160-foot superyacht chartering for 8 weeks per year can generate over $1 million in net annual income for the owner.
What commission does Denison Yachting charge for charter management?
Denison Yachting charges a total commission of 20% of the gross charter fee, in line with industry-standard practice. Of that 20%, 15% goes to the retail charter broker who sources the client, and 5% is the charter management fee retained by Denison. For charters arranged directly by Denison Yachting in-house, the total commission is reduced to 15%.
Can I still use my yacht if it’s in a charter management program?
Yes. Owner use is factored into the charter calendar planning from the start. One of the key benefits of chartering is that your yacht must remain in top condition at all times, which means it is always ready for you to step on board. Denison works with owners and captains to balance owner availability with charter bookings.
Does my yacht need to be commercially registered to charter?
Yes. All yachts available for charter must be commercially registered and comply with the regulations of their flag state. Comprehensive charter insurance must also be in place, and owning companies are typically required to register for VAT in most charter destinations. Denison monitors evolving maritime regulations worldwide and will assist you or connect you with appropriate legal and fiscal advisors.
How does Denison market my yacht to charter clients?
Denison uses a multichannel approach including targeted outreach to worldwide charter brokers, SEO-optimized landing pages, professional photo and video production with drone footage, email campaigns to over 250,000 yachting enthusiasts, social media promotion, and a strong presence at international charter shows including the Monaco Yacht Show, Fort Lauderdale International Boat Show, and the Barcelona and Antigua charter shows.
Where can my yacht charter?
The Mediterranean represents approximately 60% of global superyacht bookings, while the Caribbean and Bahamas account for roughly 25%. Denison also has experience placing yachts in emerging destinations including the Indian Ocean, South Pacific, and Arctic and Antarctic regions. Charter location planning is part of the overall operations strategy Denison develops for each yacht.
How does Denison handle charter funds?
Denison Yachting acts as stakeholder for all charter funds, collecting the charter fee and APA (Advance Provisioning Allowance), holding funds in escrow, and wiring the owner’s net proceeds per the terms of each charter agreement. Denison also handles VAT collection where applicable and provides annual charter income reports.
How long is the charter management agreement?
Denison recommends a minimum term of one year for the Central Agency Agreement. This allows enough time to build broker relationships, develop marketing assets, attend charter shows, and establish a consistent presence in the market — all of which contribute to securing the best bookings and rates for your yacht.
