• home town Santa Cruz, California
  • first boat Cal 34 MK III
  • favorite boat music Classic Rock
  • Favorite boat show Monaco Yacht Show


A dynamic, well-respected professional and a passionate yachtsman, Bruce has more than three decades of experience in all aspects of the global yachting industry. A native of California, Bruce grew up in Santa Cruz, where he enjoyed offshore sailboat racing, surfing, and diving in Monterey Bay.

After college, Bruce was hired by Fraser Yachts in San Diego, becoming the top-selling West Coast broker at the age of 26. In 1986, he moved to Fraser’s office in Fort Lauderdale, Florida, traveling to Europe and the Caribbean to inspect yachts and builders while furthering his knowledge of the superyacht market.

In 1999, Bruce became Managing Director/Partner of The Sacks Group Yachting Professionals, where he managed a "fleet" of luxury charter yachts from 60' to over 200'. Following The Sacks Group’s merger with International Yacht Collection (IYC), Bruce moved to yacht sales, charter and management with Y.CO USA as Director of U.S. Operations. He later joined Allied Marine, where he successfully worked to develop its charter and superyacht operations, and also opened their newest showroom in Fort Lauderdale.

Denison Yacht Sales is pleased to now have Bruce heading up its Superyacht Division, located at The Quay in the heart of Fort Lauderdale. Bruce is dedicated to growing the company’s Charter Division and Superyacht Division, supported by the company’s strong global presence of 22 offices worldwide and respected reputation of the Denison family name.

Deeply involved in the yachting industry, Bruce is a past president of the Florida Yacht Brokers Association (FYBA), and has served on its board of directors since 1999. He is a founding member of the U.S. Superyacht Association, as well as the Mediterranean Yacht Brokers Association (MYBA).

One of Bruce’s specialties is consulting with yacht owners about the intricacies of running a charter yacht business. He can advise owners on Corporate Structure, Flag State Issues, Marketing Strategies, Crew Recruitment and Retention. He can refer them to Legal and Tax Advisers, and prepare proformas on “Ownership Cost vs. Potential Income Projections.”

“A luxury yacht vacation is the perfect experience to introduce new people to the yachting lifestyle,” Bruce says.

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