Superyacht News

Denison Ranked #1 In Superyacht Sales For 2020

January 26, 2021



Global Yacht Sales Leader For Second Consecutive Year.

Despite the challenges of the pandemic, Denison Yachting was fortunate to experience one of the best years in terms of yacht sales, charters booked, and marketing goals. The team adapted through shelter in place orders and canceled boat shows, yet continuously strived to make the boat buying process easy and safe for clients. According to data from Boat International powered by Boat Pro, Denison sold more yachts over 80 feet in 2020 than any other brokerage firm in the world.

“Our successes in 2020 were the cumulation of hard work, vision, and focus,” commented Ben Farnborough, Superyacht Director. “We had to adapt to new ways of staying in front of buyers, sellers, and charter clients. We have a dynamic team with industry hardened experience, youthful drive, and determination in equal measure.”

2020 Global Superyacht Sales

Total Superyacht Transactions By Firm

While we’re talking statistics, yachts over 80 feet were sold by 24 different Denison yacht brokers in 2020. Of the 65 transactions, 28 brokers represented the seller and 37 brokers introduced the buyers. Denison was not only a leader in 2020 but also number one in superyacht sales for 2 years in a row. Overall, Denison represents 16% of all yacht sales over 80 feet worldwide.

“In this age of evolving technologies, if you’re caught singing the same old tune, you will eventually be drowned out in white noise. Our talent-packed team of in-house marketing experts have allowed us to remain dynamic & nimble. Rather than waiting to respond to changes in the market of 2020, our team was perfectly poised to take on the essential activity that kept costs down but sales up,” said Josh Valoes, Director of Marketing.

As we’re full speed ahead in a new year, Denison aims to get your yacht sold quickly and for the highest price. Here’s how our strategies led us to become a leader in global superyacht sales.


1. A Diverse Range Of Yacht Brokers

Your yacht won’t sell itself — so it’s important to find the right yacht broker to sell your boat quickly and for the highest price. That person should be a knowledgeable, focused, and honest person to work with.

We have an impressive range of professionals who can help you buy or sell a yacht fast — whether it’s a center console, trawler, sportfish, catamaran, or superyacht.


2. Unrivaled Marketing

Denison’s strong sales are supported by an in-house marketing team that focuses on creative ways to get eyes on your listing through web, social, print, and email marketing.

In 2020 alone, Denison sent over 10,000,000 marketing emails with an industry-leading open rate of 32%. We hyper-target an updated list of buyers, brokers, marinas, and industry contacts so we can blast your boat to as many relevant recipients as possible.


3. A Cutting Edge Owner’s Dashboard

In 2020, we launched the first-of-its-kind Owner’s Dashboard, a popular new tool for yacht owners and listing brokers alike. The dashboard gives clients the ability to monitor their listing’s marketing performance, including website views, email clicks, social media engagement, and YouTube analytics.

This tool allows us to provide full transparency on the marketing side of selling your yacht.


4. A Highly Engaged YouTube Channel

If you’ve ever been sucked into the rabbit hole that is YouTube, you may have stumbled upon the Denison Yachting channel. In 2020, we uploaded 105 videos to a whopping 93,000 YouTube subscribers. Viewers watched over 820,000 hours of our videos, totaling over 10,800,000 views.

We share virtual tours, reviews new/used boats for sale, and yachts for charter. YouTube is an excellent way to tour a yacht without leaving your home.


5. A New Way To Experience Boat Shows

The pandemic changed the way we experience big events. To combat boat show cancellations, Denison hosted a series of Virtual Boat Shows in 2020 to share special pricing, live videos, boat tours, exclusive interviews, and one-on-one broker support.

This allowed us to reach a large audience and provide greater access to the yachts on display. Denison’s Virtual Boat Shows will continue to supplement all major boat shows going forward.


6. Organic Growth That Attracts Millions

We consistently show up in Google’s search results for highly trafficked keywords and engage millions of viewers online. This includes an aggressive SEO approach that focuses on meta tags, page titles and keywords on your yacht’s landing page.

With over 19 million page views and 2.8 million unique visitors in 2020, our online strategies have proven effective, allowing our listings to be seen more often, in all the places that matter.


7. Easy & Convenient Boat Buying Process

One of the main goals at Denison is to make the boat buying process convenient for everyone. We provide knowledge on how to finance a yacht, trade a boat, survey a yacht, insure a boat, or purchase a yacht through cryptocurrency.

Yup, you can purchase a yacht using Bitcoin. Denison was the first brokerage firm to accept bitcoin for luxury charter bookings and boat sales at all price points.


It’s essential to embrace effective strategies to get your boat sold fast. Sell your yacht with the trusted name in the industry — contact a Denison yacht broker to start the process.


Sell Your Yacht Faster With Denison Yachting: