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Wheels Up And Denison Partner To Offer A Plane-To-Yacht Experience

Marina Nazario | March 22, 2021



Enjoy an elevated travel experience for clients and members.

On March 22, 2021, Denison announced its partnership with Wheels Up, the leading brand in private aviation, to offer Denison yacht owners, charter clients, and Wheels Up members with an exclusive end-to-end travel experience. Through the partnership, guests can now fly Wheels Up directly from the airport to their yachting destination, maintaining complete privacy throughout the entire journey and a seamless trip from home to marina.

Wheels Up Services + Member Options

Wheels Up was founded in 2013 and grew into a leader of private aviation by reinventing the way people fly private. The company launched a membership-based model that delivers safe, consistent, and high-quality aviation. With a marketplace of over 1,500 aircraft, Wheels Up offers unrivaled private aviation solutions catered to each member’s needs, creating a safe and efficient way to travel during COVID-19.

There are two types of Wheels Up memberships, Core and Connect. The Core Membership provides guests with guaranteed nationwide aircraft availability 365 days a year. The Connect Membership is a popular program that encourages a community among members by coordinating shared flights at a reduced cost. Members also enjoy lifestyle benefits, which include invitations to exclusive events, dedicated concierge service, and private meet-and-greets with celebrities.

Wheels Up + Denison Yachting Partnership

Through the partnership, Denison clients have access to a range of aircraft options across all cabin classes — from light to large cabin jets — available for instant booking with dynamic pricing and capped hourly rates. They will also receive cross-platform benefits with Wheels Up, including in-flight catering, in-flight service (depending on aircraft type), coordination of ground transport, and the Wheels Up Safe Passage experience, a comprehensive safety and health program for Wheels Up employees, members, customers, and partners.

In turn, Wheels Up Members will receive special access to the world of yachting with Denison, including exclusive rates for yacht charters, invitations to private yachting events, and VIP boat show experiences.

“Wheels Up and Denison Yachting partnership makes luxury travel more streamlined than ever,” said Ben Farnborough, Superyacht Director. “We are pleased to offer guests unique, completely private adventures curated by two best-in-class brands with access to exclusive benefits within the aviation and yachting industries.”

Popular yachting destinations include the Caribbean, Cayman Islands, Florida, Mexico, and Nantucket – all of which are featured in the 26 experiences curated through the partnership. Wheels Up is able to fly to and from private and commercial airports around the world, making it easy and convenient to reach remote destinations quickly and efficiently. Contact a Denison charter broker to learn how to access Wheels Up member rates.


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