Formula 1: Riva and Ferrari—Two Iconic Italian Brands—Team Up for Upcoming Season

When it comes to high-performance Italian automobile brands, no other has the power and mystique of Ferrari.

And when it comes to iconic Italian yacht brands, the same can be said of Riva. They are simply meant to be together. And now that it has been announced that Riva will be an official sponsor of the Scuderia Ferrari Formula 1™ team, they will be together, again.

That means the Riva logo will appear on the cars and helmets of Scuderia Ferrari’s two drivers, Charles Leclerc and Carlos Sainz Jr.–sealing a partnership that promises another season of spectacle and excitement.

“Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on,” said Ferretti Group CEO Alberto Galassi. “In Formula 1™, I recognize one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavors.”

The world’s most famous yacht and motorsport brands were recently together again at the season opener Bahrain Grand Prix and will continue through to the Abu Dhabi Grand Prix, the last stage of the Formula 1™ 2023 World Championship held in November.

I’m going to be seeing (and hearing!) the Scuderia Ferrari Formula 1™ team up close and in person at the Miami Grand Prix from May 5 to May 7. Will you be there? You should be.