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Yachting News & Events

Best of Denison Yachting 2021

Marina Nazario | December 30, 2021

Our Year in Review.

After a year like 2020, Denison was prepared to tackle 2021 with fresh energy and an excited attitude. We are especially thankful to have experienced one of our best years in terms of yacht sales, charters booked, and marketing goals.

We’d like to thank you as we reflect on some of our favorite highlights from this year. Whether you’re a client, a broker, a competitor, or simply a boat enthusiast, we welcome you to celebrate with us on the strides that the yachting industry has made in 2021.

1. Sold More Yachts Between 80′- 300′ Than Any Other Brokerage

A superyacht is everything 80’ and over. In 2021, Denison brokered a total of 112 superyacht transactions. An increase of 72% from our 2020 total. Denison has also added more world-class yacht brokers to the team who have led in our most notable sales, including an 86 meter Oceanco SEVEN SEAS, 60 meter Amels PROJECT SNOW + 55 meter Heesen ABBRACCI.

2. Attracted Millions Online

With over 16 million page views and 3 million unique users to date, our online strategies have proven effective, allowing our listings to be seen more often. Denison delivered more than 11 million emails with high open and click-through rates — leading the industry in email performance. Stay up to date with the latest in the yachting industry by signing up for our newsletter here.

Denison Yachting Home Page

3. European Expansion + Display At The Monaco Yacht Show

Denison opened an office in Monaco as part of a larger European expansion. The new Monaco office will be led and managed by Jeremy Roche. Denison also hosted a display the 29th annual Monaco Yacht Show. Denison featured a 47-meter Heesen named ASYA, and a 41-meter power catamaran designed by Studio F.A. Porsche named ROYAL FALCON ONE in Ventimiglia, Italy that was accessible with VIP tender.

Monaco Yacht Show Denison Yachting

4. Accepted 7 Bitcoin Transactions

Accepting Bitcoin has paved the way to make yachting more accessible. In 2014, Denison became the first large-scale yacht company to accept cryptocurrencies for luxury charter bookings and boat sales at all price points, including multimillion-dollar deals. Fast forward to February 2021, Denison integrated a feature so clients can shop for a yacht according to its price in Bitcoin.

Denison Accepts Bitcoin

5. Sold SEVEN SEAS, 86M Oceanco

SEVEN SEAS, an 86-meter Oceanco was sold by Thom Conboy, who introduced the buyer. The exterior design is by Nuvolari & Lenard with naval architecture by Azure Naval Architecture. The contemporary interior is a collaboration between Nuvolari & Lenard and Molly Isaksen. At 86 meters long, this is Denison’s biggest boat sale of 2021.

SEVEN SEAS Oceanco Sold By Denison Thom Conboy

6. Debuted FRANK Magazine Issues 1 & 2

Denison debuted and released two issues of FRANK Magazine, an offbeat print publication that uncovers human interest stories that give yachting its passion and breathe life into clever ideas. Contributors highlight the humble, celebrate entrepreneurial spirit, and showcase daring adventures. It captures the raw energy that exists within every Denison yacht owner today and echoes the sentiments held by Frank Denison.

FRANK MAGAZINE 2 Yachting Magazine

7. Facilitated More Yacht Charters

The pandemic hit the tourism industry hard, but yacht charter proved to be one of the safest ways to travel throughout 2021. Denison experienced higher demand for larger and more expensive yachts than ever before. A 65% increase in the total number of weeks booked throughout 2021; and a 73% increase in the total amount of charter fees.

Yachts For Charter With Denison

8. Sold More New Construction Yachts

Denison sold 5 new construction Numarine yachts over the course of 6 months in 2021. Congrats Alex G. Clarke on opening the market for Numarine in North America. Alpha Custom Yachts also appointed Denison to be its exclusive North American dealer. David Johnson is responsible for promoting all Alpha sales and marketing, connecting owners with a one-of-a-kind, new-build yacht.

Numarine 37XP Hull #5 Sold

9. Strong Sales From New Boats

Beneteau debuted the much-anticipated Grand Trawler 62 at FLIBS 2021. Denison sold a record 18 new Beneteau boats in 2021. Bertram completed its first year at its new Port Tampa Bay location. Denison has also experienced strong sales for the new 39 Center Console, which proved to be popular with families and hardcore fishermen.

Grand Trawler 62 Debut

10. Added New Brand Partnerships

As a leader in the industry and a proud Fort Lauderdale-based business, Denison works with luxury brands to create an all-around, excellent experience for clients. Notable new partnerships in 2021 include Holman Motorcars, Wheels Up, Tropic Ocean Airways, and BLADE. Benefits vary according to partnership, but each ensures a seamless, high-end experience between brands.

WheelsUP Denison

11. Hosted Ocean Reef Rendezvous

Every year, Denison hosts clients, family, and friends for a long weekend of fun in the sun. Denison’s annual Summerscape Rendezvous took place at Ocean Reef Club in August 2021. Whether it was mingling over cocktails, participating in a raft up, dominating the scavenger hunt, or dancing at the white party, we hope you had as much fun as we did during this summer weekend.

Denison Rendezvous 2021

12. The Denison Family Was Honored

Each year, History Fort Lauderdale (formerly the Fort Lauderdale Historical Society) honors individuals and companies making an impact on the city’s growth. This year, it celebrated the well-known Denison family, who received the History Makers Pioneer Family Award for being Broward County yachting-industry forerunners. The event was held on Saturday, October 30 at Superyacht Pavillion At Pier 66.

The Denison family is honored by History Fort Lauderdale.

Thank you to everyone who contributed to our successful year. We’re excited to charge into 2022 with a hard-working team, bigger and better ideas, and a heart full of passion. Happy New Year and Happy Holidays from the Denison Team.