9 Questions You Should Ask Your Yacht Broker

November 25, 2019 12:53 pm

Is your yacht broker taking all the steps to properly market your boat? Set yourself up for success and get your boat sold fast. They say, “You’re only as strong as your weakest link,” and marketing your boat is no exception. Your boat won’t sell itself, and even the most experienced professional brokers can fall short in selling your yacht if they are not keeping up with the ever-changing standards of online marketing.

Your yacht should receive personal attention with marketing that has been proven effective, from professional videography for your yacht, to trusted search engine optimization strategies. To ensure your broker is more than just talk, ask the right questions, and expect specific, proven answers that give you the peace of mind. We’re providing you with insider knowledge on how to ensure your boat is sold quickly, and for the most amount of money. Here are 9 questions you should ask your yacht broker if you’re not getting results.

QuestionDenison YachtingOthers
Denison YachtingSome Brokers
Is My Yacht Shared On Competitor Websites?
Is My Yacht Enhanced On Yachtworld?
Is My Yacht Advertised On 20+ Websites?
Is My Yacht Emailed To Thousands Of Yacht Brokers?
Is My Yacht Relevant On Social Media?
Is My Yacht Photographed By A Professional?
Is My Yacht Filmed By A Videographer?
Is My Yacht Immediately Visible On The MLS?
Is My Yacht SEO Friendly?

1. Is My Yacht Shared On Competitor Websites?


Some Brokers
don’t allow their listings to be shared on other web sites.

Denison Yacht Sales makes a promise: “Maximum Exposure On All Listings.” This means we allow competitors to advertise our central listings on their website. This means we might have to split our commission, but our commitment is to getting you yacht sold, not to make a larger commission.

10 Questions to ask your yacht broker marketing

2. Is My Yacht Enhanced On Yachtworld?


Some Brokers
don’t invest in making their listings stand-out on YachtWorld.

Denison Yacht Sales highlights your listing on the industry’s largest MLS with an Enhanced Ad. These enhancements make your listing more noticeable with a different background color and larger footprint on the results page.

9 Questions to ask your yacht broker marketing

3. Is My Boat Advertised On 20+ Websites?


Some Brokers
don’t take the time, or make the investment, to advertise their boat on dozens of yachting web sites.

Denison Yacht Sales will advertise your yacht on over 20 websites, including niche boating sites and international MLS services. Our goal is to have as many lines in the water as possible to get you a bite.


4. Is My Yacht Blasted The Right Way?


Some Brokers
don’t take the time to organize a list of yacht broker email addresses. This results in an outdated list that doesn’t get results. Ask your broker how large, and recent, their email list is.

Denison Yacht Sales keeps an up-to-date list of brokers, marinas and industry contacts so we can blast your boat to as many people as possible. We track new brokers, and brokers that move firms, to ensure that your boat is seen. In 2019 we sent over 7,000,000 marketing emails.

10 Questions to ask your yacht broker marketing

5. Is My Yacht Relevant On Social Media?


Some brokers
pretend social media isn’t important.

Denison Yacht Sales knows social media matters. That’s why our marketing department is constantly building our audience on Facebook, Youtube, Instagram and Twitter. Our commitment to social media means that your boat will be more likely to receive attention on social channels. 

9 Questions to ask your yacht broker marketing

6. Is My Yacht Photographed By A Professional?


Some brokers
take photos of their best listings with their cell phones.

Denison Yacht Sales believes awesome listings are defined by great photography. A picture is worth a thousand words, and a bad photo can give a bad impression that’s hard to reverse. That’s why Denison is willing to pay a professional photographer to take pictures of your yacht that you’d be proud of.

10 Questions to ask your yacht broker marketing

7. Is My Yacht Filmed By A Videographer?


Some brokers
don’t make the investment in creating videos that matter.

Denison Yacht Sales is one of the only yachting firms that employs an in house videographer, who is tasked with producing walkthrough videos for our biggest listings. Denison has a combined YoutubeFacebook audience exceeding 100,000 to ensure that your yacht’s video will actually be seen.

Watch more Denison Walkthrough videos here.

 

CDM yacht walkthrough

8. Is My Yacht Immediately Visible On The MLS?


Some brokers
delay listings from being activated on industry MLS sites to make it more likely their yacht will be sold in-house.

Denison Yacht Sales won’t prevent other brokers from seeing your listing on MLS sites in order to promote your yacht internally. Make sure your broker isn’t delaying the promotion of your yacht to a broad industry audience while they attempt to get “both sides” of the deal.

10 Questions to ask your yacht broker marketing

9. Is My Yacht’s Listing SEO Friendly?


Some brokers
don’t make a serious effort to make their listings easy to find on Google.

Denison Yacht Sales employs a digital team, including a programmer, designer and content writer to help make sure listings are visible on Google. This includes an aggressive SEO approach that pays attention to meta tags, page titles and keywords on your yacht’s landing page.

9 Questions to ask your yacht broker marketing

Contact Denison To Learn More About Marketing Your Yacht The Right Way.

Back to News

Latest News

NEWS

3 Bahamas Charters For Christmas 2019 [Newly Reduced]

December 6, 2019 10:51 am

Spend your Winter holiday on a private luxury yacht charter vacation in the Bahamas, now available …  

Read More
NEWS

59′ Marquis 2007 CASA MIA Sold By Chris Ollis

December 5, 2019 10:06 am

Denison announces the sale of CASA MIA, a 59' Marquis built in 2007 and located in Charleston, Sout…  

Read More
NEWS

Yacht Walkthrough: Azimut 72 Flybridge [Yacht Highlight]

December 2, 2019 3:26 pm

Yacht broker Juno Prudhomm gives a personal tour of this 72' Azimut Flybridge 2017 yacht, OM. Hi…  

Read More